September - October 2010

From: More Than Just Backup

Why Fuel Cells?

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Tuesday, August 31, 2010

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How and why do current users of fuel cell technologies approach their decisions? A variety of voices highlight the reasoning behind the decision to go with fuel cells: 

“eBay believes in the power of our business model to make a real difference in the world,” advises John Donahoe, eBay CEO. “That includes how we embrace innovation to reduce our carbon footprint.”

“Installing low-carbon technologies— like Bloom’s Energy Servers—at our facilities is not only the right thing to do for our planet, but it’s also a smart business decision,” comments Mark Nicholls, senior vice president, corporate workplace executive, Bank of America.

“This new fuel technology represents an important step for Coca-Cola, in continuing to grow our business without growing the carbon footprint,” says Brian Kelley, president manager, Coca-Cola North America Still Beverages and SupplyChain.




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