More Than Just Backup
Why Fuel Cells?
How and why do current users of fuel cell technologies approach their decisions? A variety of voices highlight the reasoning behind the decision to go with fuel cells:
â€œeBay believes in the power of our business model to make a real difference in the world,â€ advises John Donahoe, eBay CEO. â€œThat includes how we embrace innovation to reduce our carbon footprint.â€
â€œInstalling low-carbon technologiesâ€” like Bloomâ€™s Energy Serversâ€”at our facilities is not only the right thing to do for our planet, but itâ€™s also a smart business decision,â€ comments Mark Nicholls, senior vice president, corporate workplace executive, Bank of America.
â€œThis new fuel technology represents an important step for Coca-Cola, in continuing to grow our business without growing the carbon footprint,â€ says Brian Kelley, president manager, Coca-Cola North America Still Beverages and SupplyChain.