January-February 2009

The Green Machine

IBM unveils the “most technologically advanced, energy-efficient” data center ever constructed.

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Photo: IBM Global Technology Services

By Carol Brzozowski

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“We have enough points for gold,” says Molloy. “The way you do that is you put enough points in so you can guarantee a level below that. We are looking for either Silver or Gold certification. Even though we looked at Platinum level, we were looking at technologies that had a five-year return or less. When you look at solar panels or some of the other promising technologies, those weren’t incorporated in the data center since we did have some financial cutoffs on the turn.”

Clients are favoring IBM’s approach—in the past year, 2,000 clients have asked the company for assistance in building 40 green data centers worldwide, leading them to save up to 50% in energy costs, according to IBM. As a result of green client engagements, IBM is reaping financial rewards, having garnered $300 million in new revenues in the fourth quarter of 2007.

Molloy says IBM offers consulting and project-based services that assist clients in data center assessment, including measuring the center on the Green Grid matrix and making tactical recommendations for improvement to helping them build new data centers.

In North Carolina, the Durham County Commission gave IBM a financial incentive for bringing economic opportunity to the area. “One of the significant things in the data center is its modularity,” says Molloy, adding that the Boulder center is 72,000 square feet.

Photo: IBM Global Technology Services
The data centers have UPS batteries that smooth and take in the power from the utility - should there be a disruption in service.
“We learned to start small with the existing equipment power density, but be able to add additional power and cooling over time as equipment gets hotter and requires more power,” he notes. “That modularity is a key green concept that allows you to match the facilities’ requirement with the IT requirement. It provides a competitive edge for IBM, because a lot of other companies are building big data centers and putting in all the facilities’ equipment when they build it, which changes the financial model. As we’re bringing more efficient facilities’ equipment in all the time, it provides us a better financial picture.”

In North Carolina, IBM received $750,000 in economic development incentives from Durham County. The RTP facility will only bring 10 data center jobs to the area, but the multi-phase project is expected to have an economic value of close to $400 million not only for building the data center, but for the property tax associated with the equipment put in the data center, says Molloy.

According to Molloy, lessons learned from Boulder will be applied to RTP. He says the key lessons learned came through the data center’s modularity—“the ability to match. As you grow the IT, you grow the facility as well,” he says. “The second lesson has to do with implementing liquid cooling techniques, of which there are a variety.”

The first phase of the RTP project entails 60,000 square feet of raised floor data center space, setting the site up for potential expansion in standard modular increments. IBM will incorporate its High-Density Zone solution into the data center design-which supports water-cooled equipment and energy requirements and optimizes the infrastructure for traditional and new air-cooled equipment.

Other key design features being built into the RTP facility:

  • Reuse of 95% of the original building’s shell, recycling 90% of the original building’s materials, and purchasing 20% of new material from recycled products
  • The installation of high-density computing systems utilizing virtualization technology, which reduces energy costs by running multiple software applications on the same servers. Coupled with other energy-efficient technologies, it will give IBM clients up to three times more computing capacity per square foot than the average data center.
  • A varying cooling requirements of the IT equipment in real time. In cold months, the data center will switch to free-cooling mode, utilizing a water economizer to dramatically reduce energy consumption.
  • A mechanical system design slated to be 50% more efficient than the industry average, reducing carbon dioxide emissions by 31,799 tons annually.
  • Partial power to be obtained from alternative energy sources, reducing carbon dioxide emissions by one million pounds per year.
  • The use of energy-efficient lighting

These technologies, in conjunction with the energy-efficient design and construction, will allow IBM to reduce its overall carbon footprint compared to standard data centers.

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For its Boulder facility, IBM received more than $700,000 in incentives from the city of Boulder and Xcel Energy. IBM’s initiatives in Boulder are anticipated to result in a savings of 7.25 kWh in energy each year over previous equipment use, says Tom Henley, spokesperson for Xcel Energy.

“It helps keep energy prices down to meet customers’ energy needs for reliable and affordable energy,” says Henley. “When we reduce demand and energy consumption, we limit the need to produce energy on the open market. It’s also good for customers, because it reduces the payback for energy-saving improvements. It is our intent to increase our customers’ likelihood of choosing high-efficiency options. Energy-efficient equipment and energy management systems lower business energy costs and improve their profitability.”  Next Page >

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