July-August 2006

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No-Nonsense Solar

Ron Newdoll didn't install a PV system for aesthetic reasons. He did it for business reasons with ecological concerns taking a close second.

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By Lyn Corum

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“It has word-of-mouth advertising.”

“It’s eco-friendly, a bodacious project.”

These were just a few of the comments by tenants describing the 386-kW photovoltaic solar system installed by businessman Ron Newdoll on the four Edison Technology Park buildings he owns adjacent to Menlo Park in northern California. A couple of tenants even likened the new high-tech look of the buildings to that of a Toyota Prius. “When you see a Prius on the road, it attracts attention because of the futuristic design,” just as the technology park buildings do, one tenant explains.

Newdoll decided it finally made good business sense to install what turned out to be a $3.5-million solar project. His investment will be paid off in less than 10 years and in the following 20 years, “we will recoup the remaining investment by making it an income source,” he says.

As Jim Waschura, one of the 30 owners renting offices in the technology park, observes, “This is another way for him to invest in property and increase his return on investment.” It is indeed a generational shift in how some in the business community view solar.

Waschura pointed out one quality the solar system brought to the building that only a businessman would notice. The modern, stylish “Prius” look of the buildings attracts employees. “It makes us proud of the buildings and their location. The green component and aesthetics makes the buildings attractive to work in,” he adds.

The cost of the photovoltaic system and associated energy monitoring system will be paid for in part by over $1.5 million in utility rebates, federal and state tax incentives, and accelerated tax depreciation. The solar system is expected to produce as much electricity annually as the business park buys from Pacific Gas and Electric Co. (PG&E).

Newdoll is an electrical engineer and is concerned about the environment and energy efficiency. He has been following the development of the solar industry for the past ten years and decided that its development in the past two years justified the major investment. He is also proud that the PV system will be responsible for removing almost 10 million pounds of carbon dioxide from the atmosphere over its 30-year lifetime by displacing electricity generated in fossil fuel plants

Newdoll’s goal was to zero out the buildings’ annual electrical bills. The system is net metered: When the solar system is producing more electricity than the buildings need, the extra power is pumped back into PG&E’s distribution lines. On a good crisp bright day during winter months, the system will produce almost as much as tenants use. “During summer months, we will be generating in excess,” he says. “Besides ecological sense, it makes smart business sense,” Newdoll adds.

The 30 businesses renting office space in the 85,000-square-foot business park range from high-tech electronics to software to patent attorneys and biotech companies. The four buildings were all built at different times. The first is a 15,000-square-foot metal building constructed in 1978. Two others, also 15,000 square feet each, were built in 1984 and 1986. The fourth, at 40,000 square feet, was built in 1989. The three newer buildings were built using the concrete tilt-up method, and have the best insulating qualities, Newdoll says.

Each tenant had its own electric meter and paid utility bills directly to PG&E except for the oldest building, which had one meter. Those tenants will be billed according to in-house meters, Newdoll says. However, for the solar system to be net metered, all the old meters had to be ripped out and replaced with one new meter in each building.

A Complex Design
The installation of the PV systems required some complicated design engineering by Quantum Energy Group, a subsidiary of WorldWater & Power Corp., according to its president and chief executive officer, Matthew Nelson. The bid by the Applegate, Calif.-based company in 2004 beat out four other bidders.

The team designed the structure for the photovoltaic cells to cantilever over the building.

The design took four to six weeks but construction was spread out over six months. Energy audits based on the amount of electricity billed by PG&E determined the size of the solar systems. Over 2,300 solar modules manufactured by SCHOTT, the German technology group, and 17 inverters from seven different manufacturers were installed.

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Nelson said he worked with the San Mateo County Building Department in Redwood City to obtain the appropriate permits, and found it and PG&E to be very helpful. “We were concerned about code enforcement, but the building department was one of the best we’ve worked with,” he says.

The oldest building didn’t have enough roof space to install the appropriately sized system, so Nelson and his team designed a structure to hold the photovoltaic panels as they cantilever over the front of the building to provide shading for a parking lot. The structure is 130 feet long by 30 feet wide, and does not rest on the building. The 35-kW system began operating in July 2005.

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