July-August 2009

Green Energy Solutions Grow More Appealing to Businesses

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Photo: Hess Corp.

By John Sutherland

1 Comments

From the halls of Congress to the streets of small-town America, climate change awareness is reaching an all-time high, and business leaders are taking note. For example, 80% of Fortune 500 companies see climate change as a commercial risk, according to a survey by the Carbon Disclosure Project, and rightly so. Commercial and industrial (C&I) energy users—who account for almost half of all US greenhouse gas emissions—are likely targets for future government action.

Corporate America Responds
Some large corporations such as Dell, PepsiCo, and Google are getting ahead of the green curve by reducing the amount of greenhouse gas emissions their operations release into the atmosphere through the use of fossil fuels, often called a carbon footprint. Indeed some major corporations—including the big box retailers Home Depot and Wal-Mart—are going one step further. Not only are they establishing their own internal initiatives to reduce their carbon footprint, they’re also asking their suppliers to do the same. 

These businesses understand the reputational value of being recognized as stewards of the environment. They are seizing upon an opportunity to differentiate themselves from their competitors in the eyes of consumers. Plus, by taking steps to be environmentally responsible businesses, they are putting themselves in a better position to respond to potential legislation.

New Approach Taken by NYC’s Old Academic Institution
A growing number of C&I customers are looking for energy strategies to reduce their environmental impact, not just manage their energy spend. Hess engineers worked with Fordham University to develop a comprehensive energy curtailment plan. Fordham University is taking part in a Demand Response program from Hess that supports the University’s environmental initiatives while also supplying income through Hess’ Energy Marketing Division. With these tools in place, Fordham University is able to closely monitor its energy usage, and identify ways to save money by reducing energy-wasting practices. Not only does the Demand Response program contribute to Fordham’s sustainability efforts, but in the wake of looming stateside education budget cuts, it is helping the university’s efforts to hold down tuition costs.

Photo: Hess Corp.
Fordham University is taking part in a Demand Response program from Hess that supports the University’s environmental initiatives while also supplying income through Hess’ Energy Marketing Division.
Going Beyond Energy Efficiency to Reduce Carbon Footprints
While C&I organizations and institutions are embracing energy efficiency strategies to reduce their environmental impact, energy efficiency is only a start. Energy efficiency efforts alone can only deliver about a 15% to 20% reduction in an operation’s overall greenhouse gas emissions. So, organizations striving to reduce their carbon footprint, or to become completely “carbon neutral,” will require a combination of energy efficiency and reduction programs with carbon offsets.

A carbon offset represents the reduction of one metric ton of carbon dioxide, or its equivalent in other greenhouse gases. Carbon offsets fund projects, both domestically and around the world, that either reduce greenhouse gas emissions from the atmosphere through projects such as methane-capture projects, or avoid emissions in the first place through the use of renewable energy such as wind, solar, and water power.

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EPA Proposes National Greenhouse Gas Reporting
Programs like C-Neutral are a sign of the times. In early March, the US Environmental Protection Agency (EPA) announced a proposal under the authority of the federal Clean Air Act for the first comprehensive national reporting system for carbon dioxide and other greenhouse gas emissions.

The EPA’s proposal would cover about 13,000 large-scale facilities across the US, which represents 85% to 90% of greenhouse gasses emitted in this country. Although most small businesses would remain unaffected by this proposal, it is sure to be the one of many steps taken by the Obama administration to address climate change and other environmental concerns.

Author's Bio: John Sutherland is director of products/programs for Hess Corporations Energy Marketing division.

What Do You Think?

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conltgint

November 24th, 2009 8:18 AM PT

Great beginning. Of the three disciplines now regulated by the national ASHRAE/IESNA/ANSI Standard 90.1(Energy Conservation for other than low-rise residential buildings), Lighting is the easiest with which to conserve energy while increasing productivity. Only if the most energy efficient lighting technology, best suited for the particular application is known and used, can sophisticated and affordable illumination be created within the increasing restrictions. IN LIGHTING, ONE SIZE DOES NOT FIT ALL.

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