Estée Lauder Finds Beauty in Ponderosa Wind Farm

The wind energy the company will buy from the farm is equivalent to powering more than 9,000 typical US homes

Elc Lauder Horse And Wind Turbine

Estée Lauder Companies is set to purchase 22 MW of electricity from the 200 MW Ponderosa Wind Farm (equal to approximately 10 wind turbines) in Beaver County, Okla., under a virtual power purchase agreement (VPPA) with a subsidiary of NextEra Energy Resources.

This will be Estée Lauder's largest renewable energy contract globally, which will help the US beauty group further its goal of net zero carbon emissions by 2020. 

The company claims the deal makes it the first prestige beauty company to execute a VPPA, based on the Business Renewables Center Deal Tracker.

So far, Estée Lauder has achieved 100 percent renewable electricity (RE100) in the US and Canada ahead of schedule

According to Estée Lauder – whose brands in travel retail include Clinique, Estée Lauder, Jo Malone London, La Mer, Mac, Origins and Tom Ford, among many others – the Ponderosa supply will cover over half the company’s global electricity footprint with renewable energy technologies. The wind farm, a subsidiary of NextEra Energy Resources, is scheduled to commence operations in early 2020.

“The Estée Lauder Companies is committed to a low-carbon future,” said Nancy Mahon, global corporate citizenship and sustainability senior vice president. “We’re so pleased to meet our 2020 RE100 commitment for North America early. Projects like the Ponderosa Wind Farm and others in our net zero portfolio are significant achievements toward our climate change commitments.” 

The energy Estée Lauder will buy from the Ponderosa Wind Farm is equivalent to powering more than 9,000 typical US homes

The wind energy the company will buy from the farm is equivalent to powering more than 9,000 typical US homes and will reduce fossil fuel emissions equivalent to removing more than 14,000 cars from the roads annually.

“We are proud to partner with The Estée Lauder Companies on this forward-looking investment in renewable energy,” said John Di Donato, vice president of development for NextEra Energy Resources. “In addition to low cost, home-grown energy, the Ponderosa Wind project will create good jobs and millions of dollars in additional revenue for the local community – helping fuel America’s clean energy economy.”

The Ponderosa VPPA project is the latest in the company’s renewables portfolio. Others includes a 1 MW solar PV system at its Whitman Laboratories in the UK and a 1.4 MW ground-mounted solar array recently constructed at the company’s Melville campus in New York, among other projects in the pipeline.

The US Environmental Protection Agency (EPA) has recognized the prestige beauty giant as among the top ten retail partners in its latest Green Power Partnership rankings.

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